The Role of Internal Public Relations Tools Used in Enhancing Employee Relations at Kenya’s National Assembly

Abstract

This study was conducted to analyze the role of internal public relations tools on employee
relations at the Kenya National Assembly. This study adopted a descriptive survey using a
quantitative methods approach which targeted communication and research officers in the
National Assembly. The objectives of the study were: To investigate the value of internal
employee social networks on employee relations, to determine the benefits of internal employee
surveys system on employee relations, to establish the role of internal newsletters on employees
and to analyse the benefits of internal employee events on employee relations at the Kenya
National Assembly. Questionnaires were used to provide answers to the research questions. The
study population comprised 173 participants and a sample of 78 was studied. The study findings
indicated that internal employee social networks significantly influence employee relations,
internal employee survey systems are important in improving employee relations, internal
newsletters are an important tool for maintaining and improving employee relations and internal
employee events are important in fostering strong relationships among staff members of the
Kenya National Assembly. The study recommends that organizations should explore the various
internal networks used for employee relations that are useful in enhancing employee relations
initiatives and that organizations should embrace employee surveys as part of their management
approach. Further research is needed on the various types of surveys used for employee
relations and their influence on internal communication in organizations.