Uses and Gratifications: Approach to the Use of Facebook among Kenyan University Students

Abstract

This research investigates the uses and gratifications obtained from Facebook by Kenyan University Students in relation to the demographics of age, gender, religion and year of study. This study was carried out for five days and accommodated both online and self-administered questionnaires in a survey that included 600 students of whom 547 fully responded. The results show that entertainment is the most important use of Facebook while sociability is the most important satisfaction.

Key Words: Media Uses and Gratifications’ Approach, Facebook, Kenyan University Students