KIARIE, G. K. D. W. J. Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. African Multidisciplinary Journal of Research, [S. l.], v. 4, n. 1, 2022. Disponível em: http://journals1.spu.ac.ke/index.php/amjr/article/view/50. Acesso em: 18 apr. 2024.