Opati, Z. ., P. . Gesimba, and L. Njanja. “Kenyan Millennials’ Socialization Effect on Customer Dispositions and Customer Enablers on Brand Loyalty”. African Multidisciplinary Journal of Research, vol. 1, no. 1, May 2024, pp. 229-47, doi:10.71064/spu.amjr.1.1.275.