The Role of Internal Public Relations Tools Used in Enhancing Employee Relations at Kenya’s National Assembly

##plugins.themes.academic_pro.article.sidebar##

Published May 20, 2024
https://doi.org/10.71064/spu.amjr.1.1.268
Download
PDF
Statistic
Vol. 1 No. 1 (2024): Special Issue - African Multidisciplinary Journal of Research (AMJR)

##plugins.themes.academic_pro.article.main##

Leonard Nyapere
Winnie Otsiulah
Faustin Chongombe
St. Paul's University

Abstract

This study was conducted to analyze the role of internal public relations tools on employee
relations at the Kenya National Assembly. This study adopted a descriptive survey using a
quantitative methods approach which targeted communication and research officers in the
National Assembly. The objectives of the study were: To investigate the value of internal
employee social networks on employee relations, to determine the benefits of internal employee
surveys system on employee relations, to establish the role of internal newsletters on employees
and to analyse the benefits of internal employee events on employee relations at the Kenya
National Assembly. Questionnaires were used to provide answers to the research questions. The
study population comprised 173 participants and a sample of 78 was studied. The study findings
indicated that internal employee social networks significantly influence employee relations,
internal employee survey systems are important in improving employee relations, internal
newsletters are an important tool for maintaining and improving employee relations and internal
employee events are important in fostering strong relationships among staff members of the
Kenya National Assembly. The study recommends that organizations should explore the various
internal networks used for employee relations that are useful in enhancing employee relations
initiatives and that organizations should embrace employee surveys as part of their management
approach. Further research is needed on the various types of surveys used for employee
relations and their influence on internal communication in organizations.

##plugins.themes.academic_pro.article.details##

How to Cite
Nyapere, L. ., Otsiulah, W., & Chongombe, F. . (2024). The Role of Internal Public Relations Tools Used in Enhancing Employee Relations at Kenya’s National Assembly. African Multidisciplinary Journal of Research, 1(1), 131–146. https://doi.org/10.71064/spu.amjr.1.1.268

References

  1. Cohen, L., Manion, L., & Morrison, K. (2007). Research methods in education. (6th ed.).
  2. Routledge/Taylor & Francis Group.
  3. Dupe A. A. (2015). Organizational Communication: The Panacea For Improved Labour Relations. 10 (2) DOI: https://doi.org/10.1515/sbe-2015-0016© 2015.
  4. Ewing M. et al. (2019) Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication.
  5. Grates, G. F. (1995). Restructuring the communicator’s role for the future: To communicate change to employees effectively, you need to change, too. Public Relations Quarterly, 40(1), 9-11.
  6. Gimaliev, V. G., Prokopyev, A. I., Vershinin, V. P., Ivanova, M. E., Erkibaeva, G. G., Aytuganova, J. I., & Alexandrova, N. S. (2020). Public relations in organizations in student view: accumulator of management tools or formation of partnership and friendly relations. Journal of environmental treatment techniques, 8(4), 1326-1330.
  7. Grunig, J. E. (Ed.). (2013). Excellence in public relations and communication management.
  8. Routledge.
  9. Haddud A. et al. (2016) Exploring the impact of social media usage on employee engagement
  10. Journal of Social Media for Organizations.
  11. Ifijeh, G., Idiegbeyan-ose, J., Iwu-James, J., & Segun-Adeniran, C. (2015). Publishing Newsletters and Associated Information Products in Organisations.
  12. Leat, M. (2008). Employee relations. Edinburg Business School, Heriot-Wat University.
  13. Lunenburg, F. C. (2010). Formal Communication Channels: Upward, Downward, Horizontal, and External Focus On Colleges, Universities and Schools, 4(1).
  14. Kilduff, M., & Tsai, W. (2003). Social networks and organizations. Sage.
  15. Men, L. R., O’Neil, J., & Ewing, M. (2020). Examining the effects of internal social media usage on employee engagement. Public Relations Review, 46, 2.
  16. Nguru M. N., Ibrahim A. M. (2018) Public Relations and Employee Performance In Nigerian Institutions Of Higher Learning, 48(2), 267-279. doi:
  17. https://doi.org/10.21831 /informasi.v48i2.21972.
  18. Onabajo, F. (2005). Tools for effective public relations communication in Nigerian organizations. University of Nigeria Interdisciplinary Journal of communication Studies, 3(1).
  19. Scheuren, F. (2004). What is a survey? American Statistical Association. Retrieved from http://www.whatisasurvey.info16.