The Influence of the Covid-19 Risk Communication and Community Engagement Strategy on Non-State Actors Communication Activities: A Case Study of Shining Hope for Communities (Shofco) Kenya

Abstract

A Risk Communication and Community Engagement (RCCE) strategy plays a pivotal role in addressing perceptions, misinformation, and disinformation surrounding health threats, necessitating continuous communication with communities. This study investigated the impact of RCCE implementation during the COVID-19 pandemic on non-state actors, with a specific focus on Shining Hope for Communities (SHOFCO) as a case study. The primary aim was to assess how the RCCE influenced SHOFCO's communication activities amid the pandemic. Specific objectives included evaluating the effects of the COVID-19 RCCE strategy on SHOFCO's communication initiatives in the Mathare and Kibera satellite clinics, addressing misinformation and Infodemics, managing two-way communication involving feedback, and disseminating communication directives to the served communities. Employing the diffusion of innovation theory and Charles Osgood's communication model, this mixed-method research adopted a case study approach. The population size was 105 with a sample size of 63 individuals selected through purposive sampling. Data collection methods comprised questionnaires and interviews. The study revealed that RCCE strategies guide managing communication aspects during health emergencies, stressing the importance of adhering to directives to combat Infodemics and establish response mechanisms. Recommendations included sharing SHOFCO's findings with the Kenyan Ministry of Health (MoH-Kenya) to inform the restructuring of RCCE initiatives, conducting further research on the Ministry's feedback mechanism, considering diverse populations such as SHOFCO in RCCE drafting and planning, and conducting internal reviews to enhance future health threat responses. The study's outcomes hold significance for the Kenyan government, development partners, and non-state actors regarding effective communication strategies for addressing future health threats.