An Analysis of Christian Content Creators’ Influence on Ugandan Christian Youth from the Christian Spirituality Perspective

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Published Jul 21, 2025
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Vol. 10 No. 1 (2025): African Multidisciplinary Journal of Research

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Esther Okiror
ACTS University

Abstract

This article examines the influence of Christian content creators (CCCs) on the spirituality of Ugandan youth. The research explores how CCCs influence identity construction and spirituality within a non-Western developing culture. The study focuses on CCCs’ online presence on social media platforms like Facebook and Instagram to gain insights into their strategies for attracting and engaging individuals, particularly the youth, in the digital space. It investigates how CCCs present themselves online, construct their identity, and influence youth spirituality. This influence is evident through their self-descriptions, positive and negative influences, and the question of authenticity. By challenging the perspectives and convictions of their followers, CCCs actively shape their online identity and attract like-minded individuals, thereby fostering para-social relationships.

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How to Cite
Okiror, E. . (2025). An Analysis of Christian Content Creators’ Influence on Ugandan Christian Youth from the Christian Spirituality Perspective. African Multidisciplinary Journal of Research, 10(1), 23–41. Retrieved from https://journals1.spu.ac.ke/index.php/amjr/article/view/386

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